For confidentiality reasons, my portfolio and representative samples of my work are password-protected. Please email me (email@example.com), I'd be happy to give you access and discuss these projects further. Brief case studies appear below.
Dow Jones / The Wall Street Journal
Information Architecture for Real-Time News & Data Platform / DJ X →
Dow Jones X (DJ X) is a new, modular, and fully customizable platform for financial professionals that delivers market data and real-time news from The Wall Street Journal and Dow Jones Newswires.
My primary responsibilities were to lead working sessions with product stakeholders (developers, editorial staff, and product owners), define requirements, and create user flows, wireframes and functional specifications that described our vision.
The project began in May 2012 and is ongoing. DJ X is live in a limited beta. A static screenshot and a video screencast of the product are below; a live demo or additional work samples are available on request.
The University of North Carolina Kenan-Flagler Business School
User Research and Mobile Strategy / UNC Kenan-Flagler →
In 2012, the Kenan-Flagler Business School approached Blenderbox with a mobile strategy project. The School sought to better understand its audiences, appraise the mobile landscape, and identify opportunities to establish a useful mobile presence.
Within a fixed budget, I designed a research plan that consisted of a number of activities with stakeholders and end users:
- Analytics Review
- Stakeholder Working Sessions
- User Interviews
I carried out this research plan with a small team consisting of a project manager and another user experience designer. We involved the client closely in our process to ensure there were no surprises along the way; the project culminated in a strategic recommendation to Kenan-Flagler stakeholders to develop a responsive website.
Content Strategy & Information Architecture / sciencenetlinks.com →
At Blenderbox in 2011, I led the research, content strategy, and information architecture activities in support of a complete redesign of Science NetLinks, one of the web's oldest and most trusted repositories of science materials for K-12 educators.
Science NetLinks ran on an outdated, difficult-to-use CMS, lacked key search and browsing functionality, and didn't integrate with the Verizon Thinkfinity consortium's search engine.
I devised and executed a research plan that gave stakeholders a clearer understanding of their audience profiles, defined functional requirements, cataloged Science NetLinks's existing content, and planned new content creation workflow, roles, and responsibilities.
As the project moved from research toward design, my responsibility was to conceive of a sitemap and wireframes that helped users navigate the new site. My final deliverable was a complete set of wireframes and interaction-level specifications.
- User Survey
- Analytics Review
- Content Audit
- Content Model
- Content Management System Recommendation
- Interaction Specifications
Wireframes for Back-End Administrative System
At Blenderbox in 2010, I worked with a startup whose product was a loyalty program that allowed local businesses to reward customers who tweeted about the business. I designed the back-end administrative and reporting system that businesses used to run these loyalty campaigns.
Pushkart's customers were businesses with franchises who needed a powerful system to manage their franchisees and their Pushkart campaigns. An intuitive system needed to be created quickly from scratch.
With the founders, I designed an Adwords-like administrative interface that allowed businesses to create social media campaigns. We devised a series of defaults, settings, and permissions to govern when franchises could conduct their own Pushkart campaigns and when they had to inherit the campaigns from corporate headquarters. This system provided a customer-friendly platform on which Pushkart could grow their business.
- Process Flows
The William & Flora Hewlett Foundation
In 2009, with Blenderbox, I worked with the William and Flora Hewlett Foundation on a redesign of their public website. We launched a beta version of the site and then conducted usability tests to evaluate our redesign.
Our goal was to understand how one key audience (grantseekers) interacted with one important but burdensome business process (applying for funding). The new design needed to screen unqualified grantseekers better than the old one had.
I designed and facilitated the usability study, working with the client to first define goals and formulate the tasks. Then, I recruited participants, conducted the tests, and analyzed the results. The culmination of the project was a presentation of findings to the Foundation with specific, actionable design changes designed to improve the quality of the grantseekers' inquiries.
- Usability Test Plan
- Usability Test Findings
Campbell Raw Press
E-Commerce UI Design and Development / campbellrawpress.com →
My wife and I run a letterpress printing and bookbinding business from our (tiny) apartment. In 2008, I designed and built a website using hand-written HTML, with customized Wordpress and Shopify templates.
Since the site launched, we've processed hundreds of transactions and moved our products into many fine paper stores across the United States.
I've worked extensively with some truly great companies, startups, and non-profits. Among them:
- American Association for the Advancement of Sciences
- BRIC Arts | Media | Bklyn
- Brooklyn Brewery
- Campbell Raw Press
- Clinton Presidential Center
- Environmental Defense Fund
- National Geographic
- New York University School of Law
- The Rockefeller Foundation
- The William and Flora Hewlett Foundation
- Union Square Hospitality Group
- University of North Carolina Kenan-Flagler Business School
- The Wall Street Journal